Ad of the year

It’s December and the time for all kinds of best-of lists, predictions, and other year end activities. While there certainly have been many creative ads this year, there is one that stood far above any others. Predictably, it’s for Audi of America and introduces the new A7 model:

Yes, I know — I’m an Audi fangirl. Brand affiliation aside, I love the ‘ready the road’ concept: that feeling that only your car is worth the road you’re driving on, and that other, lesser cars should opt for different infrastructure. Audis often trigger that feeling quite easily so this clip by Venables Bell & Partners is spot on and enthusiastically gets my ad of the year vote.

 

 

 

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