Mobile experience can be tricky to nail down if your company is not a digital native. Gucci certainly does not come to mind in the mobile frontrunners category but this example of their integrated print, offline, digital, and in-store experience all through a set of mobile/tablet apps is a fantastic use of technology. Here are Gucci’s CIO Simone Pacciarini and Marcello Vignocchi, Director of Innovative Solutions, discussing their design process, the technologies they used, and giving a demo of the spectacular final product all wrapped up in charming Italian accents:

If you’d like the short version that showcases just the apps, here’s a < 5 minute cut (although their process discussion is well worth it, especially if you’re embarking upon a similar challenge).