#brandfail

‘Hey, wouldn’t it be sweet if we got some of that tasty, tasty earned media?’ said The Brand. ‘I know’ – The Brand’s social media manager and evil sidekick jumped into action. ‘There’s this show called House of Cards that everyone’s talking about, and its 3rd season is going live today – let’s say something and piggyback on their hashtags for maximum win. Our product has nothing to do with the show and we’re not funny or anything, but who cares, let’s do it!’

…. Aaaand scene:

Screen Shot 2015-02-27 at 9.04.31 PM

 

Hey brands — yeah, you. The reason people like social channels is because of authenticity (yeah, we could debate this till spring but let’s not) — when you try stunts like this you’re really just shooting yourself in the foot.

Go Commando!

MV5BMTcyNzY4NjA2MF5BMl5BanBnXkFtZTcwNTkzNjk0MQ@@._V1_SX640_SY720_

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s