#AdRev2015 You know you're in adtech when one of your challenges is how to structure your waterfall vs take touristy pics in Hawaii 😉—
Ana Milicevic (@aexm) October 13, 2015
This was my compromise solution – giving followers a visual cue via hashtag at the start of the tweet
There’s a really easy fix to this with similar functionality already present in Twitter’s product: the much maligned ‘if you start your tweet with someone’s handle that will only be seen by that person and the followers you have in common’*. So we already have the concept of main timeline and direct tweets/replies timeline. Why not have one for hashtags? The principle would be the same: if a tweet starts with a hashtag it would only be visible to people following that hashtag directly. If a user wanted to promote a hashtagged tweet to their main timeline all she’d have to do would be to make sure the hashtag is not at the very beginning of the tweet.
The main use case is improving the signal to noise ratio on the platform but would also make following topics on Twitter a lot more straightforward, too. Twitter started off as a social network so it would make sense that your friends would be interested in everything you post. As it grows into the world’s platform for real-time communication and engagement it really needs to break beyond the single timeline concept fast.
While Twitter continues to work on attracting new users, it shouldn’t forget features that make the overall experience better for those who’ve been on the platform for a while. We have every indication that the 1% rule will continue to stand so platforms like Twitter really need to make sure they’re catering to the group of users that generates the majority of their content.**